The crisis of the past year is a great test for how each organization responds. Facts have proved that the PTT notebook brand is in a market leading position in terms of market share and brand. Thailand's most respected brand ranked first in the minds of consumers in the past year, and PTT notebooks have maintained their leading position for the 12th consecutive year.

Chumphon Khun Siripuchaka, Executive Vice President of Lubricant Business of PTT Petroleum and Retail Public Co., Ltd. (OR), said that PTT Lubricants works under the concept of mobile innovation and strives to improve product quality. Constantly looking for or developing new innovations to respond to changes and needs. The timely number of users makes PTT lubricants a technological leader in the lubricant market and can consistently respond to the needs of consumers in the market.

In the past, PTT Lubricants did marketing that covered all customer groups, taking into account the needs of B2B and B2C customers, and formulated various marketing strategies that were not only suitable for market conditions, but also suitable for customer needs of various groups of customers.

In the past year, PTT lubricants, which has long been a leader in the Thai motor oil market, have foreseen the current and future trends in demand from automotive users. Therefore, PTT started the research and development of a new generation of engine oil based on the concept of "EVOTEC Technology" new platform technology. Driving the car into the future (drive evolution)", and for the first time in the passenger car gasoline group PERFORMA's new product development, using this platform with new standards. The latest API SP, ILSAC GF-6A, etc. were launched last year, in addition to the launch of "EVOTEC In addition to the "technology" platform and new engine oil, PTT Lubricants also conducts public relations for the two brands to disseminate omni-channel products. Especially in recent years, according to the growth trend of various users today, it pays more attention to communicating with each other through various channels and social media. Consumers communicate, in addition to product promotion, it also adds interesting content and knowledge, which keeps pace with the current situation and interesting activities with more consumers, so that the brand can reach more consumers. In addition to promoting products, Interesting content, knowledge and current affairs, and interesting activities have also been added to attract more consumers and allow brands to reach more consumers. The content, knowledge and status quo, including interesting activities with more consumers, So that brands can reach consumers. Many

"PTT has adjusted communication and marketing through social media in addition to advertising. And public relations, we also use behavioral analysis tools and information about consumer groups or people interested in our products. We enable us to Modify the format. Marketing at any time, we also through the popular online ordering channels on LAZADA, SHOPEE, etc., to facilitate customers and open up the base. Customers, including booking services, our FIT AUTO service center is carried out through pages and pages, so that these consumer groups can be more Easy access to our products."

Regarding the market direction in 2021, Mr. Chumphon said that PTT Lubricants will continue to focus on maintaining its leading position in the lubricants market, with the release of new products with the highest technology as its strategy, and plan to improve the quality of various lubricants. The product "EVOTEC Technology" platform classified by use is the core of the development to cope with new car technologies that continuously improve and expand sales channels, such as automobile manufacturers (OEM) and industrial sectors that have our potential. Be able to innovate and develop products that meet the needs of automakers and various industries, including supporting promotional activities suitable for various sales channels, and increasing public relations and various forms of activities. Contact new and old consumers through more channels and plan to expand online platforms There are more and more AUTOs in the FIT car service center, so that the products can meet the needs of consumers before and after sales, which is the core of PTT skin care.