The outstanding performance of PTT lubricants in the face of the ever-changing world challenges not only reflects its ability to maintain a strong market leadership position, but also creates a new turning point and standard for the market. This is why PTT Lubricant has won special awards as a reputation builder of the Thai brand at the international level.

PTT pay attention to answer the pain points of each question
Create Thai brand standards internationally

If you think of a Thai brand that upgrades Thai products to a global trading business, PTT lubricants must be one of them. At present, PTT lubricants have been exported to more than 40 countries around the world.

Mr. Paisan Udomkulvanich, Deputy General Manager, mainly lubricant business, PTT Company. Oil and Retail Public Company Limited (OR) discussed the factors that make PTT lubricants a recognized lubricant brand. Due to the constant change and development under the concept, the term "mobile innovation" of consumers from home and abroad is committed to improving product quality. It is the key to unremittingly develop products and discover or develop new innovations to quickly respond to changes and user needs. The secret PTT attention is the technology that is the leader in the lubricant market, and it can also answer the continuous satisfaction of the needs of consumers in the market.

Importantly, PTT lubricants business also operates a full range of businesses from upstream to downstream, from production and distribution to pre-sales and after-sales services. The lubricating oil market cycles from automotive products, such as automotive engine oils and various types of transmission oils, industrial lubricants, and markets that support various automakers.

"The lubricating oil market is a rapidly changing market. PTT Lubricants focuses on developing and responding to new changes, and has always been technologically advanced so that we can meet the needs of consumers." Long-term maintenance of the first position, in addition, in order to maintain the market In the first position, we also carefully analyzed our strengths and weaknesses, and what are strengths. For better development and construction methods, we need to continuously improve on weak points and find ways to prevent more new weaknesses. "

However, in the long-term business, PTT pushes marketing covering all customer groups, taking into account the needs of B2B and B2C customers, and formulating various marketing strategies to adapt to market conditions and needs. In the past year, PTT lubricants, which has long been a leader in the Thai motor oil market, have foreseen the current and future trends in demand from automotive users. Not only that, but also must meet the needs of all aspects of driving.

To this end, PTT Lubricants uses the "EVOTEC Technology" new technology platform as the concept to start the development of a new era of engine oil, that is, "driving car lubricant technology revolution into the future (driving evolution)" and the platform is used for the first time in passenger applications. The research and development of new products for the automotive gasoline group, the product name is PERFORMA, which meets the latest standards such as API SP, ILSAC GF-6A and is released. It has been sold on the market in the past year

We also conduct omni-channel public relations communication for brands and products. Especially in the past year, we have paid more attention to communication with consumers through various channels online and social media based on people's trends. Using the various applications that are now added, in addition to product PR, consumers can use our brand.

Regarding this year's challenges, Khun Paisarn believes that due to the COVID-19 situation, this situation is still going on, which may result in the economy and market conditions not changing much compared with the previous year, leading to fierce market competition. PTT reminds that it is necessary to maintain a leading position in the market in terms of product quality, marketing and effective sales channels to facilitate more customers and consumer groups.